
                Courvoisier 
                  Cognac Releases Limited Erté Collection
                  Outstanding Cognac and the Eternal 
                  Beauty of Art Exemplify the "Greatness Within"
                Deerfield, 
                  Ill. - October 7, 2008 - Beam Global Spirits & 
                  Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader 
                  in premium spirits, and Courvoisier® Cognac, one of the 
                  world's leading cognac brands, announces the extremely limited 
                  U.S. release of the Courvoisier Erté collection, available 
                  this holiday season. Erté is a unique collection featuring 
                  a rare blend of Courvoisier cognac reserves in seven limited 
                  edition bottles designed by the famed artist in the art deco 
                  movement, Erté. This paramount luxury gift exemplifies 
                  the detailed craftsmanship of Courvoisier and is the ultimate 
                  collectors' item for spirits and design connoisseurs.
                
                 
                  Dating back more than 200 years, The House of Courvoisier continues 
                  to represent the world's finest cognacs. Combining two of the 
                  greatest pleasures in life, outstanding cognac and the eternal 
                  beauty of art, the Erté collection was created exclusively 
                  for Courvoisier by Erté who was given artistic freedom 
                  with the design of the bottle itself and the seven inspired 
                  decorative bottle labels. The Courvoisier Erté bottles 
                  were originally released from 1988 to 1994; now the final eight 
                  sets of the luxurious seven-bottle collection will be available 
                  in the US.
                  
                  To create the exceptionally smooth and well-balanced cognac, 
                  a very rare blend of the finest cognacs exclusively from the 
                  Grande Champagne region were chosen, including cognac dating 
                  back to 1892, the year Erté was born. The cognac blend 
                  featured in the Courvoisier Erté collection was chosen 
                  by Courvoisier's arbiters of cognac style and quality in order 
                  to please the most discerning connoisseurs.
                  
                  "Courvoisier has a rich history dating back to the Napoleonic 
                  era and is the only house to receive the Prestige de la France, 
                  France's highest award for excellence. We continue this tradition 
                  of luxury by releasing the final bottles of the Erté 
                  Collection to the United States during the holiday season, the 
                  ultimate luxury gift giving occasion," said Stacey Simmons, 
                  senior brand manager, Courvoisier Cognac. "While originally 
                  available over 20 years ago, we are now offering Courvoisier 
                  connoisseurs the final eight sets of the Erté collection 
                  featuring some of the rarest blends we have in stock. Erté 
                  reveals the 'Greatness Within' Courvoisier and the craftsmanship 
                  that goes into all of our marques."
                  
                  Erté was born in Russia in 1892 and later emigrated to 
                  Paris where he began his career as a fashion designer with Paul 
                  Poiret in 1913 and became a famed artist in the art deco movement 
                  for over seventy years. In creating the Courvoisier collection, 
                  Erté immersed himself in the cognac making process and 
                  designed each piece in the series as a different step in the 
                  cognac process: 
                • 
                  Vigne (Vine), launched in 1988, shows Erté's knowledge 
                  of the importance of the soil and environment to the grapes 
                  produced to make cognac. The connection between the earth and 
                  the grapes is established transforming raw natural forms into 
                  pure elegance. 
                • 
                  Vendanges (Harvest) launched in 1989, celebrates the passion 
                  of perfection for which Courvoisier is best known. Erté 
                  designed bunches of grapes, bathed in sunshine, set aloft by 
                  a female figure that could be Mother Nature herself offering 
                  up her greatest work, the grape harvest.
                • 
                  Distillation, launched in 1990, illustrates the process of distillation 
                  as a woman riding a volatile giant peacock that appears as a 
                  dragon-like beast just above a dancing flame. 
                • 
                  Vieillissement (Aging), launched in 1991, symbolizes the aging 
                  process as a robed female emerging from darkness, displaying 
                  a series of oak barrels through parted robes. 
                • 
                  Degustation (Tasting), launched in 1992, shows the blending 
                  process of the cognacs. Personified playfully as a nude woman 
                  emerging from the turbulent mixture of cognac, the mixture of 
                  the images is so complete it's difficult to tell where the liquid 
                  ends and the woman begins. 
                • 
                  L'Esprit du Cognac (The Spirit of Cognac), launched in 1993, 
                  interprets the Spirit of Cognac as a woman standing majestically 
                  surrounded by grapes in front of a pool of Cognac. Completing 
                  the cycle from the grape growing to the end product, celebrating 
                  Courvoisier and the art of producing cognac. 
                • 
                  La Part Des Anges (The Angels' Share), launched in 1994, symbolizes 
                  part of the aging process where some of the spirits' volume 
                  is lost through evaporation, referred to as angels' share. Erté 
                  has seven playful winged angels encircle a central female; each 
                  with an arm stretched out to take their share of the cognac 
                  as it ages. 
                  
                  The Courvoisier Erté collection includes eight seven-bottle 
                  collection sets and a limited number of individual bottles available 
                  in the United States in time for the 2008 holiday season. The 
                  750ml bottles have a suggested retail price of $1,450 individually 
                  and $10,000 for the collection. Courvoisier Erté can 
                  be purchased while quantities last by contacting your local 
                  Courvoisier Sales Representative.
                  
                  About Courvoisier®
                  Courvoisier® is one of the four leading cognac houses in 
                  the world and continues to excel in the spirits category with 
                  its renowned blends including VS, VSOP, Exclusif™, Napoleon, 
                  X.O., Initiale® Extra and Courvoisier® Succession J.S. 
                  L'Esprit de Courvoisier® is the world's most-exclusive cognac, 
                  containing a masterful blend of vintages, including some dating 
                  back to the nineteenth century -- the same used to apply to 
                  the court of Napoleon and Edward VII. Courvoisier reminds consumers 
                  to enjoy greatness responsibly®. For more information about 
                  Courvoisier cognac and corporate responsibility visit www.cv-us.com. 
                  
                  
                  About Beam Global Spirits & Wine
                  Inspiring conversations around the world, Beam Global Spirits 
                  & Wine, Inc., is building brands people want to talk about. 
                  Consumers from all corners of the globe call for our brands, 
                  including Jim Beam® Bourbon, Sauza® Tequila, Canadian 
                  Club® Whisky, Courvoisier® Cognac, Maker's Mark® 
                  Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky 
                  DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials 
                  and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. 
                  Beam Global Spirits & Wine is part of Fortune Brands, Inc. 
                  (NYSE:FO), a leading consumer brands company with annual sales 
                  exceeding $8 billion. For more information on Beam Global Spirits 
                  & Wine, its brands, and its commitment to social responsibility, 
                  please visit www.beamglobal.com 
                  and www.drinksmart.com. 
                  
                  
                  
                  Courvoisier® Cognac, 40% alc./vol.
                  © 2008 Courvoisier Import Company, Deerfield, IL